Soft Lures

  • The iconic Real Eel lure, now in amazing 4D colors with Lamprey skin print and added strike triggering scent. The lure swims with a big lively curl tail kicking action – both on steady retrieve and the drop, tricking brutal attacks from predator fish.

    Savage Gear

    Savage Gear 4D Reel Eel 20CM 38G Sinking Lure

    The iconic Real Eel lure, now in amazing 4D colors with Lamprey skin print and added strike triggering scent. The lure swims with a big lively curl tail kicking action – both on steady retrieve and the drop, tricking brutal attacks from predator...

    £11.99
    Choose Options
  • Savage Gear 4D Line Thru Trout Lure

    Savage Gear

    Savage Gear 4D Line Thru Trout Lure

    With incredibly detailed Photo Chrome skin print and a strike enticing scent, we have created the 4th dimension with our 4D Line Thru trout. This lure is just so lifelike that the predator fish won’t be able to resist making a fully committed...

    £15.99
    Choose Options
  • Fox Rage Replicant® Realistic Roach 14CM 45G

    Fox Rage

    Fox Rage Replicant® Realistic Roach 14CM 45G

    A brilliantly life-like lure based on the ultimate prey fish, the roach, the new Realistic Roach Replicant delivers a highly realistic body shape created from the new super resistant lure material. A belly hook rotation system and high-end hooks make for...

    £7.99
    Choose Options
  • Fox Rage Loaded Jointed Pro Shads

    Fox Rage

    Fox Rage Loaded Jointed Pro Shads

    The jointed evolution of the Fox Rage Pro Shad now comes fully rigged and ready to fish right from the pack.   Come ready-rigged with belly-weighted harness system Available in three sizes: 14, 18 and 23cm 14 and 18cm sizes available in five colour...

    £5.99
    Choose Options
  • Fox Rage Loaded Pro Shads

    Fox Rage

    Fox Rage Loaded Pro Shads

    The legendary Fox Rage Pro Shad fully rigged and ready to fish right from the pack.   Come ready-rigged with belly-weighted harness system Available in three sizes: 14, 18 and 23cm 14 and 18cm sizes available in five colour options: UV Perch, UV...

    £5.99
    Choose Options
  • Fox Rage Replicant Wobble Legend Lure

    Fox Rage

    Fox Rage Replicant Wobble Legend Lure

    The catching power of the Fox Rage Replicant is legendary, and now the wobble is back in some of its most successful ever colours.  Classic Replicant Wobble shape with its highly-attractive, proven, fish-catching action Available in five legendary...

    £4.99 - £7.99
    Choose Options
  • Fox Rage Replicant® Super Natural Carp

    Fox Rage

    Fox Rage Replicant® Super Natural Carp

    Brilliant new member of the legendary Replicant lure family Super realistic carp body with advanced detailing Features classic Replicant swimming action and attraction Available in three Super Natural colour options; Common carp, Mirror carp and Koi...

    £9.99
    Choose Options
  • Fox Rage Replicant® Realistic Pike

    Fox Rage

    Fox Rage Replicant® Realistic Pike

    Pike eat pike, there’s no denying that, and that’s exactly what the new Realistic Pike Replicant takes advantage of. Coming in 15, 20 and 25cm sizes, the new lure is highly-realistic in profile, while its large paddle tail delivers...

    £4.99
    Choose Options
  • Fox Rage Ultra UV Micro Lures

    Fox Rage

    Fox Rage Ultra UV Micro Lures

    Fox Rage Ultra UV Micro Lures Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.   New Ultra UV colours in Micro Fry, Micro Grub, Micro Spikey, Micro Tiddler Fast and Mini Fry Established fish...

    £5.99
    Choose Options
  • Berkley PowerBait® Floating Mice Tails

    Berkley

    Berkley PowerBait® Floating Mice Tails

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

    £6.99
    Choose Options
  • The Sidewinder Joey is a weighted paddle tailed lure which is designed to look just like small mackerel. The deadly tail action can drive predatory fish wild and when the bass or cod are targeting small mackerel the Sidewinder Joey is well worth a try. In deep water fish it on a flying colar rig but if the fish are feeding near the surface then the lure can be cast and retrieved.

    Sidewinder

    Sidewinder Bloodhead Joeys

    The Sidewinder Joey is a weighted paddle tailed lure which is designed to look just like small mackerel. The deadly tail action can drive predatory fish wild and when the bass or cod are targeting small mackerel the Sidewinder Joey is...

    MSRP: £9.99
    £8.50
    Choose Options
  • Storm Wild Eye Live Kit 4

    Storm

    Storm Wild Eye Live Kit 4

    A selection of lures perfect for predator fishing Natural colors and shapes Mounted with quality VMC® Needle Point hooks Secure holographic eyes Sinking lures 15 & 20g

    £11.49
    Add to Cart
  • Storm Wild Eye Live Kit 5

    Storm

    Storm Wild Eye Live Kit 5

    A selection of lures perfect for predator fishing Natural colors and shapes Mounted with quality VMC® Needle Point hooks Secure holographic eyes Sinking lures

    £11.49
    Add to Cart